Children Watch Us Cross (1972)

A relatively long PIF telling parents to cross the road responsibly with their children.

A boy introduces the viewers to his family; his dog Vicky, his Dad, his Sister, his Mum and his Nan who worries when the family are not all at home. A montage is briefly shown of the Mum and Dad helping prevent the boy from having accidents at home. The boy then explains how his Nan always reminds him to watch for traffic when out shopping with his Mum, he then says it is Mum she should be telling. Whilst out, the Mum ignores the pedestrian crossing and instead crosses between parked cars. The boy tells her this is wrong to which she replies that this 'is quite right when you're young'. She then crosses at a zebra crossing, dragging the boy along when he correctly halts at the pedestrian refuge. He then says his Mum doesn't drive but his Dad does. Having been out with the boy in the park all morning, the Dad goes to cross the road. The boy goes to use the subway but the Dad says using this will make them late for their dinner, thus they go to cross the road at grade. Having put the lead onto Vicky, the Dad immediately goes to cross the road and almost gets run over. Th boy says if someone did this when Dad was driving, he would 'go off his nut'. They then go and use the subway. Finally, the boy and his Mum are walking home after buying some new shoes when his Mum decides to cross the road between a car and a van. Once again, they are nearly run over. When his Mum went to the car to tell the driver what 'she thought of him', it turns out the driver was his Dad. They all get into the car and drive off. The advert ends with the boy saying 'we could've all ended up as mincemeat and how would they explain that to my Nan'.