Knowing the Road (2003)

The Hedgehogs campaign was relaunched in 2003 with a new animation style alongside a large merchandising range. Knowing the Road was one of the first adverts in the series in three years.

Original run: 28th August - 6th September 2003

Summary
The two Hedgehog brothers are once more walking down a street, this time quite a different one which features housing and a bakery. The older brother is singing a song about road safety. Passing a Policehedgehog they turn a corner and walk past a dog which scares another passing Hedgehog. They then enter a park. The younger brother then plays on the Whirly Bird before jumping off, running towards the road. Before stepping of the pavement, the older brother puts his foot out to stop him from getting run over by either an Elephant, Gorilla or Giraffe being chased by a Zoo van. The two Hedgehogs then walk further up the road to the cross the road by way of a Zebra Crossing. The advert then ends with the slogan 'Stop, Look, Listen, Live'.

2006 update
The beginning scene of the advert was changed in 2006 to feature the two Hedgehogs leaving their house with their mother and younger brother waving them off at the door. The original advert cuts in at the point of just having turned the corner by the Policehedgehog. The voice of the older Hedgehog brother was changed, the music score was altered also.

Replacement
The Hedgehog series of adverts were replaced in 2008 with the 'Tales of the Road' campaign.