Kevin Keegan (1976)

Part of a series of PIFs named Children's Heroes.

Summary
Kevin Keegan exits Liverpool Football Club and witnesses a child, playing with a football, nearly being hit with a passing car, having tried to cross between parked vehicles. Kevin then advises the child how and where to cross safely. The child then crosses further along the road correctly, looking both ways. The advert ends with Kevin saying the campaigns slogan, 'be smart, be safe'.