Green Man (1999)

Original run: 1st September - 5th October 1999

Cost: £500,000

Length: 20 seconds

Released: Terrestrial, Satellite

Summary
Following the same two brothers as the previous two advert in the series, Green Man shows them using a Pelican Crossing. Having pressed the button, the Green Man shows and the impatient younger brother starts to cross, almost colliding with a speeding car. Thankfully, the older sibling once more prevents this. After looking both ways, the brothers cross and the advert ends with the slogan ‘Stop, Look, Listen, Live’. As previously, the older brother sings a road safety song based upon the song ‘King of the Road’.

Purpose
Continuing with the animation style and brotherly relationship of the previous two adverts, this advert focuses on looking all around before crossing at a Pelican Crossing.

Result
Spontaneous recall of the Green Man advert was 74%, a higher level than in 1998.