Clamp (2003)

The Hedgehogs campaign was relaunched in 2003 with a new animation style alongside a large merchandising range. Clamp was one of the first adverts in the series in three years.

Summary
In a similar vein to the 2000 Glow in the Dark advert, Clamp foccused on being careful on the way home from school in the dark, in particualr, wearing high visibility/reflective clothing and stickers. Clamp is the only advert in the series to feature but one prominent Hedgehog, presumably the older brother. Others can be seen in the background, whom appear to be aware of the 'camera'. Once they have run away, the shot changes to the Hedgehogs walking down a street in the dark with the slogan 'Stop, Look, Listen, Live'.