Stayin' Alive (2001)

Original run: 21st October - 31st October 2001 (Stayin’ Alive), 29th October - 5th November 2001 (Glow in the Dark)

Cost: £500,000

Length: 40 seconds, 20 seconds

Released: Terrestrial, Satellite

Summary
Stayin Alive featured the two brothers and a friend once more walking down a road. This time they spot some other friends on the opposite side of the road. Having finally learnt his lesson, the younger brother and his sibling refrain from crossing between a parked car and van and instead look for a safe place to cross. The friend does not follow them and instead takes the direct route between the parked vehicles, resulting in him nearly being squashed by a car. He then runs back towards the two brothers waiting at a safe place and they all then cross the road. Having high-pawed each other, the five hedgehogs then do a brief ‘night fever’ dance before walking away. The advert then ends with the slogan ‘Stop, Look, Listen, Live’.

Glow in the Dark follows the two Hedgehogs on their way home from school. At the time it is dark, thus they are wearing high visibility bands which a passing car driver notices. When this car has passed, the two brothers cross the road into the light of a lamppost. The advert ends with the pair dancing in the light alongside the slogan ‘Stop, Look, Listen, Live’.

Purpose
Research showed children often run across the road to meet up with friends and often do not find a safe place to cross. The Stayin’ Alive advert was designed to show the dangers of crossing between parked vehicles instead of walking further down the road to a safe crossing point. The Glow in the Dark advert showed children how important it is to be visible in poor light conditions.

Result
Spontaneous recall of the two adverts was 79%.