Horse Sense (2003)

Produced by Think! in association with The British Horse Society.

Originally aired: 2003-2004. Repeated since.

Summary
The advert shows three different scenarios which can result in serious damage to the car/driver by a horse. Featured in the advert are two horses, a young horse and an older horse, being ridden alongside each other by a child and adult respectively. In the first scenario, the car drives too closely to the rear of the horses, resulting in the horse becoming uncontrollable and damaging the car (represented by a cracked glass effect). The second scenario shows the driver sounding his horn and revving the engine, which also frightens the horse. The third and final scenario, sees the driver attempt to overtake the horses on a narrow road which once more results in the horses becoming uncontrollable. The advert then ends with a still of the scared horse as viewed through the cracked glass, with the slogan 'Have some horse sense on the road'.